We democratize good taste

We believe that everyone has the right to expect delicious, tasteful and honest bakery products.

our ambition

We believe that everyone has the right to expect delicious, tasteful and honest bakery products.

We are fuelled by the ambition to raising the bar for good quality, great taste and unparalleled value. For our partners, our customers and the end consumer that we all work hard to serve a superior bakery experience.

Your instore bakery specialist!

what we do

Our ambition to deliver value to our partners throughout the bakery value grid provides us with a keen focus on constantly refining our role as an agile expert bakery competence.
Our Bakery Universe

CATEGORY SEGMENTS

Our vision for tomorrow’s bakery universe is based on an approach that blends what are often consumer led sub-conscious decisions with shopper led conscious choices at point of purchase.

about us

Who we are

With more than 25 years of experience in the international food industry we offer our customers unparalleled value in their bakery category.